December 18, 2009
Using Pens As Corporate Gifts
Pens are small & fairly inexpensive. In respect to using them as gifts, they are well utilised. They don’t get disposed of until they have been fully used. Depending on usage, they usually have a life span of one or two months.. Because of this versatility they are a perfect gift.
Pen manufacturers would agree that the most common ink color these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Amongst sales people & office workers, black ballpens are the most preferred. Blue is next in line in popularity. Odd and interesting colours such as orange or pink can also be used, but are of little usableness. They’re best for party-hire companies or childrens wear businesses. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
On the pen’s body, you should first focus on company info you want to put, before thinking of the pen’s body design next. If you do not do this you may end up choosing a physical design that you cannot add the info you want which would defeat the original purpose.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be preferred by more people than cheap looking ones. Don’t use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your company.
Good suppliers of corporate gifts should be able to not only purchase the pens you want in the bulks you require, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
Learn how Pen can raise your marketing today. See us to get some essential Corporate Giftideas. You can get a unique content version of this article from the Uber Article Directory.
Filed under Business by .
Leave a Comment
You must be logged in to post a comment. Login.