Shaq and Enlyten Mouth Strips, Really?

The direct marketing company, enlyten, has signed basketball superstar Shaquille O’ Neil to be its celebrity endorser. Of course, they are hoping a shaq-enlyten partnership will boost memberships and sales of the company?s bi-layered nutraceutical film strips.

Shaq announced the Shaq-enlyten partnership himself. He didn’t do it via press release. He didn’t do it via his numerous media contacts. He didn’t even call up any of his sportscaster buddies. Nope. He announced his partnership with enlyten via his twitter account. It really is a brave new world.

The Shaq-enlyten partnership will be great for promoting enlyten?s electrolyte strips, but the company also produces many other kinds of the strips, including appetite suppressing strips and fat burning strips. I suppose Shaq can also promote their melatonin strips, maybe they help him sleep when he?s on the road.

Celebrity endorsers don’t like to be sued over their endorsement deals. So enlyten, in addition to announcing the Shaq-enlyten partnership, also announced their Medical Advisory Council. It is a 6 doctor panel. And I may be profiling here, but I am concerned a bit to see the first name of one of their doctors is “JoeBob.”

The Shaq-enlyten business arrangement will get major media attention on July 31st when the deal goes public. Shaq will be there live in Las Vegas while enlyten officially goes public. It is hard for a 7 foot tall man to not get a lot of attention.

The Shaq-enlyten partnership will bring a tidal wave of interest about the company, and the website urges people to sign up now so they are in place for the big launch. But it is going to take more than the initial burst of traffic to make a successful enlyten business.

The best way to make a successful business is to go out and learn marketing on your own. An online marketing course will give you a good view of marketing, and help you to develop a marketing strategy that is well suited to your interests and business goals. There is not only one way to create a successful MLM business.

So, even though the Shaq-enlyten partnership will bring you a wave of interested people, do not rely on this alone. Learn some solid marketing skills and a year from now you can be living a lifestyle like you can only imagine right now. So promise me you?ll go and get signed up for a marketing course right now. You won?t regret it.

Ellie Gant is the editor for Online MLM Secrets, a treasure trove of actionable info and resources for everybody who is building an MLM Business. Take a look at the full-length, unbiased review of Enlyten over at the website. While you’re there, be sure to claim your free immediate access to Jonathan Budd’s 8 Day Mastermind Marketing Bootcamp, 100% free.