The truth is far worse. The world bank creates money starting with digital imprints on a computer screen, a little money to reel in the third world, import western goods that they can’t afford, create a situation of debt and bam, we control another country and blame it on the World Bank and the IMF and all these numbers on a screen take a shape of their own in the minds of the global populace as ‘truth’. By truth I mean the international population accepts these numbers that are nothing more than a digital expression of a think tank drone that has been trained to believe that people are pawns and that government fractions within governments is just the way it is.

But people have lost the confidence in those imaginative numbers on the screen. People have lost hope that there is someone on the other side looking out for their interests to make sure that there are jobs, a paycheck and food on the table.

Mainstream confidence in the economic powers that be is disintegrating like a sugar cube in boiling water. With our military fighting battles on multiple fronts, men, women and children have to fight to keep the governments grimy claws out of their back pockets. The Fed, top tier investment banking gurus and global financial demigods just sit and slobber at senate hearings as they, just as we know that they are all for show. The government will use this to distract global citizens until the next distraction is placed on the board and the underhanded motivations of crooked power players will have their way again.

Between the crumbling of this economic house of cards, absence of God and global warming who can step in and save us? The answer is, good old fashioned entrepreneurialship. You, me and the small business down the street. Stop looking to institutional and governmental solutions. They’ll promise you a dollar and steal your soul.

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Of course it’s important to cater to the traditional media (TV, radio, newspaper, industry journals, etc) but the genre of publicity that wins every time is viral publicity consisting of video, social and news bookmarks, article submissions, press release submissions and photo/logo sharing sites. The reality is online publicity is where you’re going to completely annihilate your competitors and claim your rightful position.

When you take into consideration the ultra powerful medium and stealth of viral publicity, all other promotional genres cower in comparison. Online your pre public or post public company will claim instant viewers and a cult-like following that TV and radio can’t even remotely compare. Billions of searches take place every day and it is the viral publicists job to do what SEO and traditional publicists can’t do and that is get solid search engine ranking while simultaneously bringing in powerful results that are targeted and strategically placed.

Forget pay per click, it’s a waste of your time. crush everything in your path with viral publicity that claims power positions on the natural search results on all search engines. You must have a solid combination of mediums at use to take control of targeted keywords and industry genres.

So the next time you tell your self-proclaimed publicist or seo agent that you need publicity that will claim your position and deliver virtually instantaneous results for your company, you’ll understand why there is silence on the other end of the line…because they have no clue as to what it takes to get serious results that will rip and shred everything in your path. The powerful combination of viral publicity and massive exposure will force-feed your concept to the willing masses who are pleading with a company in your industry to step up and spoon-feed the very info that your company is offering.

Stop wasting time and money with so called ‘solutions’ that don’t work. You need a publicist, investor relations specialist and SEO demigod that will take you by the hand and pave a way for your company to succeed.

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